In a striking blend of fashion, sport, and social statement, Danish designer Stine Goya and iconic British sportswear brand Umbro have teamed up to launch a bold, feminine-focused capsule collection. Officially released in late May 2025, the collection arrives just in time to celebrate the global momentum around women’s football—and it does so with colour, character, and purpose.
A Colourful Reimagining of Sport Style
The collaboration breathes new life into classic football-inspired silhouettes by fusing them with Goya’s signature flair for colour and texture. The seven-piece capsule includes oversized jerseys, pleated skirts, retro-style windbreakers, and sporty tees—all designed with playful proportions and vibrant palettes of pink, green, orange, and soft neutrals.
Each item is more than just apparel—it’s a visual expression of confidence and individuality. The pieces feature mix-and-match textures, logo patches, and intentional messaging that blurs the line between high fashion and streetwear, all while rooted in performance-inspired design.
More Than Fashion: A Message for Change
The heart of the collaboration lies in its message: “Good things shouldn’t take time.” This slogan, featured prominently across select pieces, calls attention to the slow pace of progress in women’s sport and beyond. The campaign stars Nagin Ravand, a Copenhagen-based football coach and community advocate, highlighting the need for equity and inclusion in every field.
Stine Goya described the collection as a way to “reclaim football wear through a feminine perspective”—a concept that challenges traditional norms and repositions sportswear as a medium for self-expression and empowerment.
Highlights of the Capsule Collection
- Oversized Jersey Dress: A relaxed, breathable silhouette with graphic typography across the back.
- Windbreaker Jacket: Cinched at the waist for a modern twist, offered in a tri-colour pastel palette.
- Pleated Mini Skirt: Sporty yet chic, finished with dual branding and made using recycled materials.
- Ribbed Socks & Statement Tees: Perfect for layering, styling, or supporting your team with flair.
Prices start at approximately £40, making the collection accessible for a wide demographic that values both style and purpose.
A Cross-Cultural Collaboration
By bringing together the heritage of Umbro’s British football legacy with the artistic vibrancy of Stine Goya’s Copenhagen roots, this capsule creates a fresh space where fashion and activism intersect. It speaks directly to Gen Z and Millennials who want their wardrobe to reflect more than trends—they want it to reflect their values.
Where to Buy
The full capsule is available now via Stine Goya’s website, Umbro’s official store, and select retail partners in the UK and Europe.
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