Christina Flach’s path in the beauty industry didn’t begin with red carpets or runways—it started in a hospital room. While caring for her mother during her battle with brain cancer, Christina would apply her makeup, helping her feel seen and uplifted. That tender act planted the seed for a career devoted to helping others feel beautiful, inside and out.
Today, Christina is the founder and CEO of Pretty Girl Makeup, a brand built on the belief that confidence should be accessible and effortless. Over the years, she’s worked with celebrities, served as a beauty editor and on-air expert, and launched products that resonate with modern, busy lives. Her upcoming skincare and makeup line, I’m Too Busy, is a reflection of that philosophy: high-performance products designed to fit seamlessly into the routines of dynamic, ambitious women.
But for Christina, success has evolved. No longer defined solely by high-profile deals or public accolades, it now centers on balance—nurturing her family, supporting social causes, maintaining her health, and cultivating peace of mind. This deeper sense of fulfillment fuels her leadership style, one rooted in trust, clear communication, and respect. Her team thrives in an environment where creativity is encouraged and well-being is prioritized.
Christina’s entrepreneurial journey has had its share of hurdles. When the COVID-19 pandemic disrupted the beauty market, she adapted quickly—taking on consulting work to stay agile and gain insight into new business models. Rather than being derailed by adversity, she used it as a catalyst for growth, sharpening her skills and strengthening her brand’s foundation.
Resilience, she believes, comes from embracing life’s challenges as learning opportunities. Whether facing professional pivots or personal hardships, Christina relies on grit, humor, and determination to keep moving forward.
One of her most meaningful experiences involved mentoring a young girl named Ivy. Teaching her the art of makeup not only sparked Ivy’s creativity, but gave her the confidence to pursue an art education abroad. For Christina, this moment underscored the lasting power of mentorship and the importance of paying it forward.
Sustainability is also central to her vision. Christina ensures her products are made in the U.S., supporting both ethical manufacturing and local economies. Her brand reflects a commitment to environmental responsibility, proving that beauty and conscience can—and should—coexist.
As the industry embraces new technologies, Christina is excited about the role AI will play in product development, customization, and reducing waste. She sees it as a powerful tool for making beauty smarter, cleaner, and more inclusive.
Throughout her journey, Christina has never shied away from bold moves. She credits much of her growth to calculated risks—decisions that pushed her out of her comfort zone and toward greater impact. From launching Pretty Girl Makeup without outside funding to staying customer-focused through every trend cycle, her greatest pride lies in building something authentic and lasting.
Looking ahead, Christina is focused on expanding Pretty Girl Makeup, growing the I’m Too Busy brand, and deepening her message through her ongoing web series. Her goal remains clear: to uplift others—through beauty, mentorship, and meaningful leadership.
Christina Flach isn’t just redefining beauty standards—she’s building a legacy of empowerment, authenticity, and heart.
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