Since its inception in 2018, Rossario George has grown into a bold and ethical luxury brand, fusing contemporary design with sustainable values. Created by designer and entrepreneur Tony Vincente, the brand is known for its vibrant style, eco-conscious practices, and commitment to inclusive fashion and beauty.
A Creative Vision with Purpose
Tony Vincente, whose background spans fine arts, interior design, and business management, founded Rossario George to challenge the norms of high-end fashion. His aim was clear—to create a brand that delivers elegance and individuality without compromising ethical standards. Under his direction, Rossario George has evolved from a fashion label into a globally-recognized multidimensional brand encompassing ready-to-wear collections, couture pieces, footwear, accessories, and a cruelty-free beauty line known as RG Beauty.
His leadership has been acknowledged across the fashion industry, with appointments to industry boards and recognition for his contributions as a designer pushing boundaries in ethical luxury.
The Distinctive Honey Collection
At the centre of Rossario George’s design philosophy is the Honey Collection, a series of collections unified by powerful colour stories and bold expression. Each colour theme—such as Honey Gold, Honey Red, Honey Peach, and Honey White—represents a distinct mood and aesthetic, with offerings in both fashion and beauty.
The newest addition, Honey Chocolate, debuted in June 2025 and brings richness and depth to the collection. It includes a nine-shade eyeshadow palette with a range of matte and shimmer finishes, along with a three-piece lip kit. These products maintain the brand’s core values by being cruelty-free and sustainably packaged.
In fashion, Honey Chocolate introduces statement pieces like a satin suit accented with rhinestones—designed for those who want luxury with meaning.
Ethical Craftsmanship at Its Core
Rossario George is committed to responsible design. This commitment is evident in every product, from the use of eco-friendly materials like vegan leather to beauty products that meet rigorous cruelty-free standards. Certified by the Leaping Bunny programme, the brand reinforces its dedication to transparent, ethical practices.
What Sets Rossario George Apart
In a fast-paced industry often driven by trends, Rossario George stands firm in its values. The brand is distinguished by:
- Consistency across categories – A seamless link between fashion and beauty through cohesive colour narratives.
- Sustainable luxury – Merging high fashion with environmentally responsible design.
- Inclusive ethos – Designs that empower individuality and embrace diversity.
- Urban elegance with a local identity – Aesthetic sensibilities grounded in the Pacific Northwest lifestyle.
A Growing Presence
Beyond its home base in Seattle, Rossario George continues to gain recognition within the fashion industry. With future collections set to appear at fashion showcases in cities like Los Angeles and Paris, the brand is positioning itself as a leader in ethical luxury. RG Beauty’s growing retail presence also reflects a broader movement toward conscious consumerism.
Rossario George isn’t just a brand—it’s a celebration of originality, responsibility, and refined style. Through its Honey Collection and beyond, the company offers consumers a new kind of luxury: one that is stylish, sustainable, and inclusive. From bold colours to thoughtful design, Rossario George invites the world to experience fashion that cares.
For more, visit: rossariogeorge.com
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