Louis Vuitton Joins Forces with Real Madrid in Groundbreaking Multi-Year Deal

Luxury fashion house Louis Vuitton has entered a multi-year collaboration with Real Madrid, stepping in as the official provider of the football club’s formal and travel attire. The exclusive designs will be curated by Pharrell Williams, Creative Director of Louis Vuitton Men’s, marking a significant fusion of sport and style.

This partnership replaces the club’s previous wardrobe collaborator, Zegna, and represents the first time Louis Vuitton has outfitted an entire elite sports team. The collaboration reflects the brand’s deepening interest in the world of professional athletics.

Key highlights of the partnership:

• Official Styling by Pharrell Williams
  Pharrell Williams will design all formal and travel wear for Real Madrid players under the Louis Vuitton banner.

• End of Zegna Era
  Italian luxury label Zegna, which previously dressed the team, makes way for the French fashion house in this new chapter.

• A First for Louis Vuitton
  This agreement marks the first occasion Louis Vuitton is clothing a full professional sports roster, indicating its evolving approach to sport-luxury crossovers.

• Exclusive Travel Accessories
  Custom-made monogram trunks and elegant white-and-gold luggage have been created exclusively for the team’s use during institutional trips, with no retail plans.

• Bridging Fashion and Sport
  The collaboration reflects a new era where luxury design meets athletic prestige, combining craftsmanship with global sporting influence.

This groundbreaking partnership redefines team presentation, as one of the most iconic football clubs aligns with a global fashion leader to bring elevated style to the pitch and beyond.