Izipizi: The Stylish Eyewear Brand That’s Ready to Take Over America

A Clever Idea Born in Lyon

Back in 2010, three long-time friends—Xavier Aguera, Charles Brun, and Quentin Couturier—set out to reimagine reading glasses. Inspired by their parents’ habit of borrowing each other’s spectacles, they came up with a quirky solution: easy-to-use glasses attached to a counterweight and chain, much like the pens you’d find in a bank. This first product, known as “See Up”, was sold in French banks and quickly caught attention for its charm and utility.

Evolving Into a Lifestyle Brand

What began as a single idea soon transformed into a fast-growing brand. The trio followed up with “See Home” and “See Magnet”, adapting the original concept for everyday use—at home or even on the fridge. Then came a game-changer: they introduced stylish, affordable reading glasses with a fresh design, moving beyond novelty into fashion.

By 2013, the newly branded Izipizi was offering frames in bold colours, sleek shapes, and soft matte finishes. This modern, cheerful approach helped the brand land on the shelves of trendsetting retailers like Colette, Harrods, MoMA, and Dover Street Market.

Global Growth

In just a few years, Izipizi went from a niche concept to a major player. With a growing catalogue that includes sunglasses, screen protection glasses, kids’ eyewear, and sports frames, the company now reaches customers in over 85 countries.

Its products are available in more than 7,000 retail locations worldwide and have become popular both online and in-store. Today, Izipizi brings in approximately $60 million in annual revenue—a reflection of both clever branding and product accessibility.

Strategic Investment Boost

In 2022, Izipizi gained momentum through a key investment from TowerBrook Capital Partners, a sustainability-focused private equity firm. TowerBrook joined the company as a minority partner, helping to strengthen Izipizi’s international growth and increase visibility across major markets.

Cracking the U.S. Code

Now, the founders are focusing on the U.S.—a market full of potential. Izipizi has already made strides with a dedicated American website and local payment options, which have helped lift U.S. revenue to 16% of the company’s global total—a notable jump in a short time.

To meet rising demand, the brand is laying the groundwork for a U.S. headquarters, eyeing both e-commerce expansion and physical retail partnerships.

Why Izipizi Stands Out

• Design That Delights – Fun, minimalist, and practical all at once.
• Affordable Quality – Most frames cost between $50 and $80, making them a stylish yet budget-friendly option.
• Creative Origins – Products like magnetised fridge glasses and bank-counter designs give the brand a playful edge.

Looking Ahead

With global recognition, strong retail partnerships, and fresh capital, Izipizi is well-positioned to scale in North America. Competing with brands like Warby Parker, it offers something unique: everyday eyewear that’s both fashionable and functional—without the hefty price tag.

 

| Founded |                                   2010, Lyon, France |
| Founders|                                   Xavier Aguera, Charles Brun, Quentin Couturier |
| Headquarters |                          Paris (expanding to U.S.) |
| Available In |                             85+ countries |
| Annual Revenue |                     $60 million |
| Backed By |                                TowerBrook Capital (2022) |
| U.S. Growth |                             16% of total sales from U.S. and growing |