Renowned model and multi-hyphenate Emily Ratajkowski has been tapped as the face of Patton Studio’s latest campaign—a brand known for reimagining everyday fashion through minimalism and mindful design. The campaign, shot in natural light and styled with a New York urban flair, highlights Ratajkowski in neutral-toned wardrobe staples, reflecting the brand’s emphasis on comfort, versatility, and quiet confidence.
Patton Studio, founded in 2020 by Patty Ang, is rooted in the concept of simplicity as empowerment. The label designs pieces that streamline the daily act of dressing—gender-neutral bodysuits, unitards, and fluid separates in earthy hues meant to move with real, multifaceted lives. The campaign showcases Emily’s ability to embody this ethos: balancing creativity, motherhood, and advocacy, she represents the dynamic wearer Patton caters to.
Speaking on the collection, Emily shared how the ease of dressing in Patton allows her to seamlessly transition through her various roles. The shoot also subtly reinforces this message by capturing her in clean, purposeful silhouettes that suggest strength and grace.
Patton’s collaboration with Ratajkowski goes beyond fashion—it’s a lifestyle statement for those who want clothing that adapts to them, not the other way around.
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